Business Spotlight: Tenáz Athletics

Did you know a national deadlift record holder lives right here in PB? And would you have also guessed that she is 63 years young and the founder of an innovative athletic wear brand? Meet Jacqui Hook, owner of Tenáz Athletics.

Where are you from and how long have you lived and worked in PB?
I'm originally from New Jersey. I moved to L.A. in 1987 and then to PB in 2011.

How long have you been in business?
I started my business in 2016. We design, manufacture, and sell innovative women's athletic apparel. We recently launched our first product, Tenáz Tops, super-stylish athletic tops featuring breathable, stretch-mesh sleeves -- the perfect alternative to sleeveless tanks. They make arms look firm and toned, while keeping skin cool and dry. Our athletic wear is manufactured in the USA and designed for ultra-comfort and optimal functionality.

My online store,, went live on January 2, 2017. The year prior had been spent on business startup, R&D, design, manufacturing, and building community on social media. After 25 years in the corporate world, it's been an energizing ride to say the least. With retail sales up and running, we're looking to expand to wholesale. So, if your PB business is in fitness/fashion, I'd love hear from you! I'd be very open to collaborating with another PB brand, clothing rep, or influencer!

What inspired you to start your business?
Tenaz is the Spanish word for 'tenacious.' My mission with Tenáz Athletics is to inspire in women a tenacity for staying fit and healthy regardless of age, fitness level, body type, or other perceived obstacles. That doesn't mean setting powerlifting records. It means working at your personal level of challenge, taking baby steps, and getting out there to keep moving every day! Follow Tenáz Athletics on social media for tips and inspiration...and get your tenacity on!

What do you like to do when you're not working?
PB is my playground! When not working I love running, surfing, hiking, biking at the beach, strength training, practicing yoga, and walking the neighborhood to enjoy the many great shops and eateries. Also, I love skiing, flying trapeze, reading, writing, and hanging with friends and family.

What are a few of your favorite PB businesses?
Among the many are: West Coast Personal Training, Bare Back Grill, The Fishery, Sushi Kuchi, World Curry, JRDN, Yogurt on the Rocks, Woody's Breakfast and Burgers, Core Power Yoga, Namasteve's Oceanfront Yoga, Bicycle Discovery, PB Farmer's Market, Hair Galleria, and Pacific Beach Dentistry.

Save 30% off your Tenáz order PLUS get free shipping
Enter promo code HEYPB30 at checkout

Follow Tenáz Athletics
Email | Facebook | Twitter | Instagram | Pinterest | YouTube | LinkedIn